The event was moderated by the director of the TIC, Bakhtiyar Bekmurzaev. As part of the seminar, Dauren Akbota, a representative of the national company Kazakh Tourism, presented detailed information on the standardization of the “Quality Mark” program.
Participants also received practical training in marketing, social media promotion, working with online services and digital tools, including the implementation of CRM systems and elements of artificial intelligence.
Medeu Abeuzar, founder of the company MediAz, shared his experience and training materials.
A total of 35 people took part in the seminar offline, and about 50 joined online.
The seminar became a useful and informative platform for industry representatives. Similar events are planned to be held in other districts of the Karaganda region in the future.